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User persona is a concept that has become an important term in marketing. This is a fictitious repre...

Another lecture for students of the VŠE master's program, again on the topic of PPC advertising and ...

Nowadays, online marketing is an essential tool for successful employee recruitment. Recruiting tale...

E-shops have not had an easy year. The last year has been an unpleasant sobering up for e-shoppers a...

TikTok is growing fast. And if we could give you one tip for using social media, it would be this: "...

Once again we had the opportunity to lecture at the University of Economics in Prague. This ...

In the spring semester, we had the opportunity to speak at the Bachelor's course Marketing for SMEs....

Four letters that are going to save your business - S, T, D, C. With the STDC framework, you can ...

There aren’t as many orders as there used to be. People don't respond to the millions of ads they se...

Building a lovebrand is a dream of many  companies. But in today’s online era, you don’t need t...

Every brand should know who is on the other side of the screen. The style of communication and the m...

The goal of your website content creators is not only to convey a message to your potential customer...

Instagram is one of the most popular social networks and is used by more than a billion people world...

SEO or search engine optimization is the process of getting organic visitors to your website or e-sh...

Marketing Trends in 2022 VR and AR VR consists of simulations or digital worlds, while AR use...

What is Augmented Reality (AR)? Augmented reality (AR) is an interactive 3D experience that combi...

We have already described what augmented reality is in our blog article. Recently, it has become a t...

Higher e-shop performance and bigger profit? Read our proven advice and tips :) Often, an e-shopp...

If customers buy goods in a brick-and-mortar store, they have the opportunity to try the products, s...

Since 2010, Instagram has become one of the most popular social networks focused on visual content a...

Are you selling your products online and struggling with how to create product descriptions to attra...

We are pleased to announce that we have received the Google Partner badge and thus become a certifie...

We are very happy that we could participate in the development of the new FPH section at VŠE. In the...

Whether you have TikTok downloaded or not, you've definitely heard of it! This relatively new (2016)...

Would you like to target your PPC campaigns to potential customers who have already visited your web...

Marketing segmentation is one of the tools that can help you get to know your customer well, which i...

To ensure the best results from PPC campaigns, regular management and evaluation is necessary. A lot...

Cost-of-revenue share, aka PNO, is how much percent of the revenue we got from advertising that we p...

Sending newsletters may seem pointless if you don't have hundreds of thousands of contacts, but the ...

Nowadays, many e-shops are growing to the point where they do not know where to grow further in the ...

Have you started an e-shop or website and need customers? The most effective marketing in the online...

If you are serious about your e-shop or website, I dare say that optimization for search engines, or...

The brand building represents the process of creating all associations and the overall perception of...

PPC, or paid online advertising, are campaigns specifically targeted from Google Ads. What d...

What does "influencer marketing" mean? This type of marketing communication is simply derived fro...

"Why should I sell abroad? I don't even have a 100% share of the local market yet, it doesn't make s...

Thinking about doing business on Amazon? Selling on Amazon is beneficial for both beginning sellers ...

FBA (Fulfillment by Amazon) is a program that allows goods to be stored in Amazon's distribution cen...