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In this section you will find interesting articles from the world of E-Commerce

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Campaigns on TikTok - what to watch out for?

TikTok is growing fast. And if we could give you one tip for using social media, it would be this: "...

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BrandElevator + VŠE for the second time. Aka what did we advise the students of the master's program at Economics?

Once again we had the opportunity to lecture at the University of Economics in Prague. This ...

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Marketing for small and medium-sized enterprises at VŠE - how did we contribute to the teaching?

In the spring semester, we had the opportunity to speak at the Bachelor's course Marketing for SMEs....

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The See-Think-Do-Care framework - a must for every marketer?

Four letters that are going to save your business - S, T, D, C. With the STDC framework, you can ...

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Unpleasant times await e-shoppers. How to maintain a profit?

There aren’t as many orders as there used to be. People don't respond to the millions of ads they se...

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How to build an online brand

Building a lovebrand is a dream of many  companies. But in today’s online era, you don’t need t...

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The first step to effective marketing - how to define the target group of customers

Every brand should know who is on the other side of the screen. The style of communication and the m...

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How to write texts so that browsers love you? Read some tips to increase website traffic (FOR FREE)

The goal of your website content creators is not only to convey a message to your potential customer...

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How to do ads on Instagram? Read our tips for beginners

Instagram is one of the most popular social networks and is used by more than a billion people world...

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Benefits of SEO - Read 5 Top Reasons to Optimize Your Website

SEO or search engine optimization is the process of getting organic visitors to your website or e-sh...

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Marketing Trends in 2022 - which are the most important?

Marketing Trends in 2022 VR and AR VR consists of simulations or digital worlds, while AR use...

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Augmented reality - what is it? Augmented reality as a future part of our everyday life.

What is Augmented Reality (AR)? Augmented reality (AR) is an interactive 3D experience that combi...

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Augmented Reality (AR) in online marketing? That's the trend for 2022!

We have already described what augmented reality is in our blog article. Recently, it has become a t...

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E-shop optimization for beginners

Higher e-shop performance and bigger profit? Read our proven advice and tips :) Often, an e-shopp...

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What is augmented reality for e-shops?

If customers buy goods in a brick-and-mortar store, they have the opportunity to try the products, s...

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How to create content on Instagram as a business company

Since 2010, Instagram has become one of the most popular social networks focused on visual content a...

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How to create product labels so that your customers always buy from you?

Are you selling your products online and struggling with how to create product descriptions to attra...

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We have earned the Google Partner badge

We are pleased to announce that we have received the Google Partner badge and thus become a certifie...

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They wrote about us - the FPHSuccess section of the University of Economics in Prague

We are very happy that we could participate in the development of the new FPH section at VŠE. In the...

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6 Types of TikTok Ads and How to Use Them!

Whether you have TikTok downloaded or not, you've definitely heard of it! This relatively new (2016)...

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Why should you use remarketing?

Would you like to target your PPC campaigns to potential customers who have already visited your web...

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Why segment your customers?

Marketing segmentation is one of the tools that can help you get to know your customer well, which i...

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Basic metrics for evaluating PPC in Google Ads

To ensure the best results from PPC campaigns, regular management and evaluation is necessary. A lot...

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What does PNO mean and why is it crucial?

Cost-of-revenue share, aka PNO, is how much percent of the revenue we got from advertising that we p...

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Why send newsletters? Increase your company's profit with them!

Sending newsletters may seem pointless if you don't have hundreds of thousands of contacts, but the ...

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PPC abroad - what to watch out for when you want to go global with your e-shop

Nowadays, many e-shops are growing to the point where they do not know where to grow further in the ...

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SEO optimization for websites and e-shops - what does it mean?

Have you started an e-shop or website and need customers? The most effective marketing in the online...

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SEO specialist - consultant, agency or freelancer?

If you are serious about your e-shop or website, I dare say that optimization for search engines, or...

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Branding - why is it so important for every company?

The brand building represents the process of creating all associations and the overall perception of...

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Pay-Per-Click ads - what is it and why should I care?

PPC, or paid online advertising, are campaigns specifically targeted from Google Ads. What d...

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Is working with Influencers worth it?

What does "influencer marketing" mean? This type of marketing communication is simply derived fro...

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How to enter abroad? Adapted for e-shops.

"Why should I sell abroad? I don't even have a 100% share of the local market yet, it doesn't make s...

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How to start selling on Amazon

Thinking about doing business on Amazon? Selling on Amazon is beneficial for both beginning sellers ...

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Amazon FBA - The biggest pros and cons

FBA (Fulfillment by Amazon) is a program that allows goods to be stored in Amazon's distribution cen...

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