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In this section you will find interesting articles from the world of E-Commerce

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Marketing for small and medium-sized enterprises at VŠE - how did we contribute to the teaching?

In the spring semester, we had the opportunity to speak at the Bachelor's course Marketing for SMEs....

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How to write texts so that browsers love you? Read some tips to increase website traffic (FOR FREE)

The goal of your website content creators is not only to convey a message to your potential customer...

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How to do ads on Instagram? Read our tips for beginners

Instagram is one of the most popular social networks and is used by more than a billion people world...

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Benefits of SEO - Read 5 Top Reasons to Optimize Your Website

SEO or search engine optimization is the process of getting organic visitors to your website or e-sh...

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E-shop optimization for beginners

Higher e-shop performance and bigger profit? Read our proven advice and tips :) Often, an e-shopp...

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Why should you use remarketing?

Would you like to target your PPC campaigns to potential customers who have already visited your web...

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Basic metrics for evaluating PPC in Google Ads

To ensure the best results from PPC campaigns, regular management and evaluation is necessary. A lot...

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What does PNO mean and why is it crucial?

Cost-of-revenue share, aka PNO, is how much percent of the revenue we got from advertising that we p...

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PPC abroad - what to watch out for when you want to go global with your e-shop

Nowadays, many e-shops are growing to the point where they do not know where to grow further in the ...

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Pay-Per-Click ads - what is it and why should I care?

PPC, or paid online advertising, are campaigns specifically targeted from Google Ads. What d...

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