In this section you will find interesting articles from the world of E-Commerce
CategoriesAll TikTok Social Media Tips Marketing BrandElevator at VSE About us Optimization of e-shops SEO Instagram Online Marketing Augmented reality - AR Content Creation Optimizing e-shops Product descriptions Tips on Social Networking Remarketing Google Ads PPC Emailing Expansion Branding Influencers Amazon
BrandElevator + VŠE for the second time. Aka what did we advise the students of the master's program at Economics?
Once again we had the opportunity to lecture at the University of Economics in Prague. This ...Continue reading
Marketing for small and medium-sized enterprises at VŠE - how did we contribute to the teaching?
In the spring semester, we had the opportunity to speak at the Bachelor's course Marketing for SMEs....Continue reading
How to write texts so that browsers love you? Read some tips to increase website traffic (FOR FREE)
The goal of your website content creators is not only to convey a message to your potential customer...Continue reading
How to do ads on Instagram? Read our tips for beginners
Instagram is one of the most popular social networks and is used by more than a billion people world...Continue reading
Benefits of SEO - Read 5 Top Reasons to Optimize Your Website
SEO or search engine optimization is the process of getting organic visitors to your website or e-sh...Continue reading
E-shop optimization for beginners
Higher e-shop performance and bigger profit? Read our proven advice and tips :) Often, an e-shopp...Continue reading
Why should you use remarketing?
Would you like to target your PPC campaigns to potential customers who have already visited your web...Continue reading
Why segment your customers?
Marketing segmentation is one of the tools that can help you get to know your customer well, which i...Continue reading
Basic metrics for evaluating PPC in Google Ads
To ensure the best results from PPC campaigns, regular management and evaluation is necessary. A lot...Continue reading
What does PNO mean and why is it crucial?
Cost-of-revenue share, aka PNO, is how much percent of the revenue we got from advertising that we p...Continue reading
PPC abroad - what to watch out for when you want to go global with your e-shop
Nowadays, many e-shops are growing to the point where they do not know where to grow further in the ...Continue reading
Branding - why is it so important for every company?
The brand building represents the process of creating all associations and the overall perception of...Continue reading
Pay-Per-Click ads - what is it and why should I care?
PPC, or paid online advertising, are campaigns specifically targeted from Google Ads. What d...Continue reading