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Once again we had the opportunity to lecture at the University of Economics in Prague. This ...

In the spring semester, we had the opportunity to speak at the Bachelor's course Marketing for SMEs....

The goal of your website content creators is not only to convey a message to your potential customer...

Instagram is one of the most popular social networks and is used by more than a billion people world...

SEO or search engine optimization is the process of getting organic visitors to your website or e-sh...

Higher e-shop performance and bigger profit? Read our proven advice and tips :) Often, an e-shopp...

Would you like to target your PPC campaigns to potential customers who have already visited your web...

Marketing segmentation is one of the tools that can help you get to know your customer well, which i...

To ensure the best results from PPC campaigns, regular management and evaluation is necessary. A lot...

Cost-of-revenue share, aka PNO, is how much percent of the revenue we got from advertising that we p...

Nowadays, many e-shops are growing to the point where they do not know where to grow further in the ...

The brand building represents the process of creating all associations and the overall perception of...

PPC, or paid online advertising, are campaigns specifically targeted from Google Ads. What d...