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In this section you will find interesting articles from the world of E-Commerce
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We lecture at VŠE
Another lecture for students of the VŠE master's program, again on the topic of PPC advertising and ...
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Basic metrics for evaluating PPC in Google Ads
To ensure the best results from PPC campaigns, regular management and evaluation is necessary. A lot...
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What does PNO mean and why is it crucial?
Cost-of-revenue share, aka PNO, is how much percent of the revenue we got from advertising that we p...
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Pay-Per-Click ads - what is it and why should I care?
PPC, or paid online advertising, are campaigns specifically targeted from Google Ads. What d...
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