Website and e-shop optimization

UX optimization

At Brand Elevator , we like to look for details that often determine whether a customer is happy to buy or leaves the site anxiously . There is probably no perfect user-friendly eshop, as there is always someone who finds something complicated, too big or, conversely, too small. At the moment, UX tools like Hotjar or Smartlook and, of course, specialists who detect user behavior on the site and try to remove bottlenecks in the e-shop interface. If they find and remove them, the conversion rate, the number of satisfied customers, and most importantly, increase marketing costs at that moment!