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Brand Elevator > Online marketing > PPC Campaigns

PPC campaign management

We are focused on PPC campaigns on the Czech and Slovak market. With PPC advertising, we can guarantee that you will be seen. Based on our experience with tools like Google Ads, we can target online ads on your potential customers, which means that the budget you give us is always effectively invested. We are focused on PPC campaigns on the Czech and Slovak market. 

 

What does PPC mean?
What's the campaign launch process?
How much will it cost us?

Where can your ads be seen?

 

Google Ads
Seznam Sklik
Facebook + Instagram
Heureka Product Ads
LinkedIN Ads
Bing Ads

Google Ads

Nowadays, it's hard to find a successful eCommerce platform that doesn't use Google Ads. This platform allows e-shops to reach their potential customers through various targeted campaigns. We coordinate all the types of campaigns that Google Ads offers in the Czech Republic, including product, search, display, as well as video campaigns on Youtube. Thus, such online campaigns are not so easy to set up, especially in Prague or Brno, which is why we are here. We have already spent more than CZK 10,000,000 in Google campaigns not only in Czech and guess what, EFFICIENTLY!

Demo Img 1
Demo Img 1

Heureka & Product Ads

Many sellers don't even know about this option, which gives us better CPCs and fewer competing ads in Eureka search results. The condition for this type of promotion is your own brand. We can then target different search terms or categories, which will bring you more impressions and therefore more clicks.

Facebook + Instagram Ads

It's very usual to spend at least a few minutes on Facebook every day; it's just a lovely ritual to see what friends and the sites we follow share. According to statista.com, Facebook had over 1.88 billion active users in the first quarter of 2021, of which not only Facebook benefits. Companies that promote their products or services through Facebook Ads also benefit significantly from these visits. We have over five years of experience with Facebook Ads in the Czech Republic and nearby countries. We manage our campaigns in the Business Manager interface, from where we can effectively target also Stories and Reels on Instagram. Additionally, we use Facebook not only for product campaigns. At the same time, we are building awareness of brands that want to let people know that they exist and have many competitive advantages. We have spent hundreds of thousands of CZK on Facebook, and we are not afraid to say that we can squeeze the maximum out of it.

Demo Img 1
Demo Img 1

Seznam Search Engine

Although the number of people in Czech using the SEZNAM search engine is still declining, we observe its very important role in the sources of visitors of almost every website. There is still a group of people who do not allow Google to be the main search engine on their devices. If your target group also follows the websites owned by Seznam (Seznam.cz, Novinky.cz, iDNES.cz, sport.cz, prozeny.cz, etc.), then it is necessary to target them there with the help of our creatives.

Demo Img 1
Demo Img 1

Bing Ads

Although it may not seem so at first glance, there are still a significant number of people searching with the Microsoft search engine. This is usually because users don't want to install Google Chrome or Mozilla, for example. At this point, it's a good idea to set up basic campaign settings so that users looking for your product don't end up with competitors products.

LinkedIN Ads

This type of promotion is very specific, as a particular group of users uses LinkedIn. A company needs to analyze whether the target group is on LinkedIn or somewhere else (TikTok; Facebook). After that, nothing stops us from setting up the first campaign in LinkedIn Campaign Manager.

Demo Img 1

Remarketing and Retargeting

I'm sure you've come to a page where you liked a product, and then the company chased you through Facebook and the Internet for a few days. This type of campaign is called remarketing, and if you even saw more products, it was retargeting. You can increase your conversion rate and streamline your complete marketing spend with correctly set up remarketing. We set up remarketing on the Google Network, Seznam Sklik, and Facebook.

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Brand building is an integral part of every e-shop's marketing mix. However, it starts much earlier than "television advertising". You build the brand when creating the logo, slogan, first product, first word of "About us". You can find more about how we build the strength of our brands in the separate category , where we will introduce you to aspects of brand building / brand.

What is the process?

  • Email us at info@brandelevator.com or fill out the contact form

  • Make an appointment or call through Google Meet - we prefer face-to-face meetings

  • We'll show you what we can help with

How much will it cost me?

  • We work on an hourly monthly budget, PPC campaigns aren't a "one-off"

  • Hourly budget is up to you - do you want 5 hours a month? There's something we can do with it, too, but do you want to watch the competition outperform you? We hate it.

  • Take a look at our price list or straight to contacts

 

Thank you for reading this far. We would like to offer you a free consultation. Use our contact form, we will contact you :)

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