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BrandElevatorSpecialists in automotive marketing and AI.
We are a team of marketers, developers, creatives and AI specialists fully dedicated to automotive. We help dealers, importers, service centres and automotive brands win more customers, sell more cars and work faster with AI. And because motorsport is our life too, we know what gets people excited about cars.

Focused on automotive
Dealers, importers, service centres and automotive brands. We understand their goals, customers and day-to-day operations.
Everything under one roof
Advertising, content, video, websites and AI. One team, one contact, one strategy.
AI in daily work
We use AI every day. So we know where it really helps and where it doesn’t.
Motorsport first-hand
We don’t watch the car world from the outside, but from the driver’s seat.

We understand cars. And how they sell.
Automotive marketing has its own rules. Stock cars, test-drive slots, workshop capacity or an importer campaign make the difference. That’s why you won’t find generalists here who do cosmetics today and cars tomorrow.
Under one roof we have specialists in performance advertising, social media, video, websites and artificial intelligence. Each knows their field in depth and together they understand your business – from the first idea to measuring how many leads and cars a campaign delivered.
We don’t just sell services. We solve your business goals.
We do AI in automotive in practice, not just on slides.
AI is changing how dealers win customers and how fast they respond. We use it every day for analysis, content and campaign optimisation – and we help you adopt it where it saves time for sales, service and marketing.
- AI in marketingFaster analysis, more creative variants and campaigns driven by real leads, not clicks.
- Automation for dealers and service centresFast response to enquiries, connected systems and AI agents that take routine work off sales and service.
- Custom developmentWhere off-the-shelf tools fall short, we build our own solutions for automotive companies – from reporting to internal AI assistants and apps.


Motorsport is in our DNA
Cars aren’t just another industry for us. It’s the world we live in.
BrandElevator founder Jan Prokop races actively. From the track we brought an approach we apply to marketing too: decide by data, react fast to change and look for every tenth of a second there is to gain.
That’s why we speak the same language as dealers, importers, service centres and automotive brands. And we know a nice campaign isn’t enough. It has to bring the customer into the showroom.
Behind every project is our team of specialists
01Leadership
02Client services

03Development


04SEO



05PPC & marketing strategy


06Graphic design



07Video



08Social media

09Consulting & expansion

Marketers and AI experts. Everyone in the right seat.
We don’t have one person for everything. Each area is led by a specialist who is fully dedicated to it, and everyone shares automotive know-how.
Strategy and account management
One account manager, clear goals and a regular report that shows what the campaigns delivered.
Performance advertising
Meta, Google Ads and Sklik focused on test drives, stock cars, trade-ins and service.
Social media and content
A content plan, community and posts that show your cars, your people and your premises.
Video and photo
Reels and photos from the showroom, the workshop and the track. Shot on site with people who know how to show a car.
Websites and e-shops
Websites, e-shops and landing pages that turn visitors into leads – with tracking that works.
AI and automation
AI tools, automations and agents that save your team time and speed up responses to customers.
From shoots, events and races





Get to know us better
Motorsport Experience
Track days and race events with our BMWs for clients and partners.
Motorsport Experience UniversityLectures and education
We lecture at the Prague University of Economics and Business and have partnered with its Marketing Department since 2022.
Lectures ResultsWork
Case studies with numbers and references from automotive clients.
Our work
We take your clients to the track.
Track days, race and drift events with our BMW M2 Competition and BMW M3 E46 GTR. An experience for your clients and partners that no meeting room can offer.
Book a meeting and we’ll show you where your marketing has the most room to grow.








