Campaigns that bringenquiries. Not clicks.
Strategy, campaigns, SEO and GEO, social media, creative, email and recruitment – run by one team and measured by leads, not likes. For car dealers, dealer groups, importers and service centres.
First we find out where your money leaks
We review your campaigns, website, SEO, channels and competitors. Then we build a strategy with measurable goals and concrete steps your team will actually carry out – not a deck for the drawer.
I want a free audit- Campaign audit – structure, copy, targeting, budget and landing pages
- SEO audit – technical health, content and keywords
- Competitor analysis – where you lead and where you lose
- Strategy – goals and KPIs, personas, messages, channels, roadmap and budget
- Brand, communication and content strategy as needed
Meta campaigns that bring in leads
Stock cars, test drives, trade-ins, leasing and service. We build Meta, Google, Sklik and TikTok campaigns around leads and cost per lead – and then we keep tuning them.
I want a free campaign audit- Lead campaigns – forms inside the ad, pre-filled contact details and the lead goes straight to your CRM or the salesperson’s inbox.
- Automations – each lead is logged, assigned to the right person and the customer gets an instant reply.
- A/B tests – creatives, copy, forms and audiences. Data picks the winner, not gut feeling.
- Segmentation – different messages for new cars, used cars, leasing or service. Remarketing based on what people looked at.
- Endless optimisation – we keep shifting budget to where leads come in at the best price.
- In-house video and design – we shoot, edit and design ads ourselves, so a new variant never waits for an external studio.
Get found by Google and AI
Customers ask Google and ChatGPT. We make sure your website shows up in both – technical SEO, content and a structure that search engines and AI assistants understand.
I want an SEO audit- Technical audit and fixes, speed and indexing
- Keyword research based on what people really search for
- Content for models, stock cars, service and locations
- GEO – content and data that ChatGPT, Gemini and other AI assistants draw on
- We track traffic that turns into leads, not just rankings
Content shot in your showroom. Not from a stock library.
Brand, design, video, photo and 3D. Designers and camera crew who are also marketers – and know what an ad has to sell. All in-house.
I want creative that sells- Brand – logo, logo guidelines, brand manual and tone of voice
- Design – banners, social media, print, merch and trade-show stands
- Video – Reels, ad spots, company and recruitment videos in 9:16, 1:1 and 16:9
- AI avatar videos – one shoot, a video for every model, branch or campaign
- Photo and 3D – car, team and showroom photography, 3D visualisation and AR
Stay in touch after the first purchase
Service reminders, new models, offers and deals for existing customers. Newsletters and automations that bring people back to the showroom and the workshop.
I want email that sells- Automated reminders for service, MOT or tyre changes
- Newsletters about new models, offers and stock cars
- Segmentation by car, brand and customer history
- Integration with your CRM, e-shop or dealer system
- We measure opens, clicks and returns to the workshop
Find the people you can’t run without
Mechanics, technicians, sales staff and production workers are often as important as customers. We prepare campaigns, creatives and landing pages that reach them where they really are.
I want a recruitment campaign- Meta, TikTok and LinkedIn campaigns targeted by profession and location
- Video and photos from your workshop – show what it’s like to work for you
- A landing page with a short form that works on a phone
- We measure the number and quality of applicants
A new market without costly mistakes
Market, competitor and customer research before you spend the first euro. Then website localisation and campaigns in the new country.
I want to sell abroad- Market, macro-environment and customer behaviour analysis
- Direct and indirect competitors, their pricing and communication
- Market-entry strategy – your own website or a marketplace?
- Website localisation, international SEO and campaigns in the new country
- Analysis and strategy usually in 4–6 weeks
See what brings in leads and revenue
We set up tracking and reporting so it’s clear what you spend on and what comes back. Not another spreadsheet full of clicks.
I want tracking I can trust- GA4, conversion and tag audit and setup, so the numbers match across channels
- Tracking of forms, phone calls and bookings
- Campaigns, website and leads in one dashboard
- Regular reviews with recommendations on where to move budget
What marketing should really deliver
- More quality leadsNot a bigger number in the ad platform, but more people with genuine interest.
- A stronger brandSo customers think of you before they start comparing offers.
- Better use of budgetWe put money where it has the biggest effect.
- A better link to salesMarketing doesn’t end with a click. We care what happens next.
We love automotive. And we understand it.
We don’t claim to understand automotive just because we’ve run a few campaigns for it.
We drive track days and motorsport events ourselves and spend time around cars outside work too. That’s why we understand when a technical detail decides, when emotion does, when brand trust does – and when it simply comes down to whether the communication feels genuine.
We carry that understanding into websites, campaigns, content and the whole marketing strategy.
How we’ll work together – 6 steps
- 1
We learn your business
What you sell, to whom and why customers choose you.
- 2
We review where you are
Website, campaigns, SEO, social media, competitors and data.
- 3
We set the direction
Channels, goals, budget and how everything works together.
- 4
We launch
Campaigns, creative, content and the landing pages you need.
- 5
We track performance
Leads, cost per lead, traffic quality and sales results.
- 6
We keep tuning
We double down on what works and change what doesn’t.
Data under the hood
Marketing has to be creative, but decisions should rest on data. Depending on the project we track, for example:
- Number and quality of leads
- Cost per lead
- Website conversion rate
- Search traffic
- Revenue and return on investment
- Performance of individual products and cars
We don’t use results just for the report. We use them to do better marketing next month.
Why BrandElevator
We know automotive first-hand
We understand dealers, service centres, manufacturers, distributors and B2B suppliers.
One team does it all
Campaigns, SEO, social media, content, design, video, web and analytics under one roof.
Marketing tied to sales
We care whether marketing brings real opportunities, not just nice numbers on a dashboard.
Ready for the next step
When marketing works, we follow up with a website, content, automation or our own AI app.
Brand Elevator has been managing our marketing and website since 2021, and we’ve seen a significant increase in both enquiries and revenue. Together, we redesigned our website and continue to optimize its content and search engine rankings.
Frequently asked questions
What does marketing for automotive companies include?
Who do you work for?
Do you run Meta lead campaigns?
Who makes the videos and graphics for campaigns?
How much does a video cost?
How much does automotive marketing cost?
How do you measure results?
We take your clients to the track.
Track days, race and drift events with our BMW M2 Competition and BMW M3 E46 GTR. An experience for your clients and partners that no meeting room can offer.
Book a meeting and we’ll show you where your marketing has the most room to grow.
Content that doesn’t look like a mandatory post
Strategy, content plan, photo, video, Reels and paid promotion. We shoot on site – in your showroom, your workshop and on the track – with people who know how to show off a car.