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Revenue +31%at the same cost of sale
Optimising PPC campaigns in Google Ads and on Facebook: higher revenue without a higher cost of sale (PNO).
Project goal
Keep the cost of sale low while increasing revenue.
What we did
- 1
Shopping PMax
Product-focused campaigns in Google Shopping for product visibility and a higher conversion rate.
- 2
PMax by category
A more detailed Performance Max campaign structure by product category.
- 3
New asset groups
Audience signals (keywords, remarketing) for more precise targeting of relevant customers.
- 4
Scripts and reporting
V28 and Search terms scripts for more detailed reporting and better budget allocation across campaigns.
Results
Precise segmentation, PMax campaigns and scripts increased return on investment and kept campaign performance up over the long term.
We take your clients to the track.
Track days, race and drift events with our BMW M2 Competition and BMW M3 E46 GTR. An experience for your clients and partners that no meeting room can offer.
Want similar results? Book a free consultation.
