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- Caravan Metropol
From blind datato viral videosand hundreds of leads
How we digitised the sale of premium caravans: a new website and tracking, rebuilt PPC, videos shot in the showroom and Meta Lead Ads.
Project goal
It wasn't just about taking over the ads and running them. We were to modernise the website, set up reliable analytics and, above all, connect performance marketing with our in-house video production. We wanted to show that even motorhomes costing millions can be sold effectively through social media.
We took over the project in June 2025.
- No data – neither traffic nor conversions on the website were tracked. The sales funnel had no data to optimise against.
- Burning budget – Google Ads ran without a clear strategy and Sklik drained most of the budget with no provable return.
- Untapped product potential – caravans are pure emotion, yet social media communication was dry and corporate. Authentic video content was missing.
What we did
- 1
New website and tracking
A modern website and analytics (GA4, GTM, server-side tracking). We optimise for real actions: vehicle detail views, enquiries and phone calls.
- 2
Rebuilt PPC
We stopped the inefficient spend on Sklik and moved the budget into precisely structured Google Ads campaigns – from general motorhome searches to specific models and clearance sales.
- 3
Showroom videos
Our production team filmed right in the showroom: dynamic videos, sketches, trending audio and interior walkthroughs for Reels and Shorts. The salespeople became the faces of the brand.
- 4
Meta Lead Ads
We retargeted hundreds of thousands of viral-video viewers with lead form campaigns. They send an enquiry about a specific model directly on Instagram or Facebook.
Results
Caravan Metropol now has a sales system that brings in qualified enquiries continuously. Thanks to the videos, it has become the most prominent player in its segment on Czech social media.
We take your clients to the track.
Track days, race and drift events with our BMW M2 Competition and BMW M3 E46 GTR. An experience for your clients and partners that no meeting room can offer.
Want similar results? Book a free consultation.
