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Marketing Trends in 2022 - which are the most important?

Marketing Trends in 2022

VR and AR

VR consists of simulations or digital worlds, while AR uses digital information overlaying physical information to make a virtual environment that you can interact with. Many believe it will be one of the most influential marketing trends of 2022. It’s a brand new viewing experience for users that allows them to actually experience products and ability to consume content. (https://www.entrepreneur.com/article/411180)

Video content

Using video content will be very important in 2022. Due to pandemic people spend most of their time at home and that means they spend more time on their phone. Video content is a great way to get attention from users. In a survey in December 2021 by Wyzowl, 88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. A huge proportion of marketers (92%) continue to value video as an ‘important part’ of their marketing strategy. (https://www.wyzowl.com/video-marketing-statistics/ )

First-party data

A lot of marketers fail to realize that their audience is owned by Facebook, Instagram and other social media networks. They don’t have control them. For that reason it’s important to build your own audience, making sure your campaigns in 2022 helps you to create first-party data so you don’t have to rely on others‘ data as much. For example using e-mail or newsletters. Google planned to stop supporting third-party cookies in browsers in 2022. Google postponed it until 2023. Source

Influencer marketing

Plenty of companies are moving most of their marketing budgets to influencer marketing. The value of the industry has more than doubled since 2019. A total of 63% of marketers planned to increase their influencer marketing budgets in 2021 and the percentage will grow over the next few years. In 2021, more than 4.55 billion people are active on social media. The number of social media platforms increases every year which brings new types of content and new ways for brand to reach their potential customers. Source

TikTok content

Great way to reach new users is by TikTok. Lots of brands still don’t use TikTok even though it’s the most visited platform worldwide. Source

Omnichannel marketing

In 2022 you will have to attract customers. Omnichannel marketing, which focuses on communicating with the customer as one comprehensive and consistent experience that takes place on multiple channels simultaneously can help with it. E-mailing, print advertising, websites, social networks and e-shop. Before the customer reaches the point of purchase, he goes through various channels to learn as much information about the product as possible. Source

Changes to consider in Google Ads strategies for 2022

  • Image extensions,

  • The end of expanded text ads,

  • Integration with Shopify,

  • New bidding strategies,

  • Smart shopping. Source

Sustainability

In recent years, brand values have become increasingly important to consumers, and it will continue in 2022. It’s hard to connect with brands that are irresponsible towards humankind or the environment. Showing good intentions can go as far as even partnering with a nonprofit organization. This can increase customer bases and make positive impacts by teaming with a relevant nonprofit. Source

Other sources:

  1. https://www.forbes.com/sites/forbesagencycouncil/2022/01/14/15-top-trends-that-will-impact-marketing-in-2022/?sh=667d8ad86f0c
  2. https://marketaci.online/magazin/clanek/403/jake-3-trendy-ovladnou-e-mailovy-marketing-v-roce-2022
  3. https://www.youtube.com/watch?v=KzRka1lpdb4
  4. https://www.mediar.cz/webove-trendy-na-rok-2022-weby-s-presahem-smart-obsah-design/

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