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In this section you will find interesting articles from the world of E-Commerce
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We lecture at VŠE
Another lecture for students of the VŠE master's program, again on the topic of PPC advertising and ...
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How to do ads on Instagram? Read our tips for beginners
Instagram is one of the most popular social networks and is used by more than a billion people world...
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E-shop optimization for beginners
Higher e-shop performance and bigger profit? Read our proven advice and tips :) Often, an e-shopp...
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Why should you use remarketing?
Would you like to target your PPC campaigns to potential customers who have already visited your web...
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Basic metrics for evaluating PPC in Google Ads
To ensure the best results from PPC campaigns, regular management and evaluation is necessary. A lot...
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What does PNO mean and why is it crucial?
Cost-of-revenue share, aka PNO, is how much percent of the revenue we got from advertising that we p...
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PPC abroad - what to watch out for when you want to go global with your e-shop
Nowadays, many e-shops are growing to the point where they do not know where to grow further in the ...
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Pay-Per-Click ads - what is it and why should I care?
PPC, or paid online advertising, are campaigns specifically targeted from Google Ads. What d...
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