Benefits of SEO - Read 5 Top Reasons to Optimize Your Website
SEO or search engine optimization is the process of getting organic visitors to your website or e-shop. What are the main benefits of SEO?
Why is SEO important?
The answer to this question is very simple. Thanks to better search engine optimization, it is easier for you to appear at higher ranks in the search engine and thus potential clients will reach you better. The beauty of SEO is also that you can work on it on any website and thus increase the value of your company.
The main benefits of SEO
1. More potential customers
SEO produces more leads than any other marketing strategy. In addition, it is a long-term marketing strategy that provides a better user experience and is also rated by Google as one of the key elements of a website's success.
2. In SEO, you don't pay for ads
Another great advantage of SEO is that you do not pay for organic ranking in the search engine. Here's the difference compared to PPC advertising, which charges for each click. This is because search engine algorithms are solely responsible for the organic rendering of websites. So, it is enough if you relevantly edit your website from an SEO point of view.
3. You will get more clicks than PPC ads
Although PPC ads appear above organic search, approximately 67% of people prefer to click on organic results. So, people tend to trust algorithms and put them on the pages that the search engine has identified as the best or most relevant.
4. Greater competitiveness
If you imagine two companies in the same industry selling the same goods at comparable prices and one of them has a search engine-optimized website and the other does not, it is already clear which of the companies will get more clients. Yes, the one that appears at the top of the search engine. This simple example shows how SEO can help you with a competitive advantage.
5. Better brand awareness
Last but not least, we must not forget another advantageous element of SEO, namely brand building. The more and more efficiently you work on SEO, the better and higher you will appear in organic search. Your brand will be in sight, which is especially important if you are competing directly for certain search queries with your competition.
How to improve SEO?
The first step to improving SEO on your site is to create keyword analysis. This will allow you to know exactly what your potential customers are looking for and what the competition is aiming for. Further modify the site content according to keyword analysis. For maximum revenue growth, we recommend combining SEO adjustments with professionally set up PPC campaigns.
